Marketing and Sales

Class X | SUBJECT CODE (412)
Students should understand the meaning of the term Marketing. Simply stated the meaning of the term Marketing is ―the performance of business activities that direct the flow of goods from producers to consumers or users‘‘.
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Course Objective

Marketing majorly focuses on achieving consumer satisfaction and maximizing profits. Customer Satisfaction: The primary motive of a company is to satisfy the needs of customers. Ensure Profitability: Every business is run for profit, and so goes for marketing.

Course Features

Increasing course bookings and promoting your training is vital in today’s competitive landscape. By investing in a feature-rich training management system, you can turn technology to your advantage with dedicated sales and marketing functionality.
Instructor
Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focus on moving the product from the market to the customer.
  • E-learning & Onsite classes
  • A 'Workshop' class
  • Industrial Visit
  • Certificate of Completion

Course Content

Product
Price
Place
Promotion
Customer group- Consumer needs/ wants
Choosing the right consumer groups- attractiveness
Targeting the consumer group
Sales process overview
Prospects & characteristics of a good prospect
Qualifying
Placing presentation
Objections
Handling objections
Closing sales
Challenges in Selling Career
Skills in Selling and Their Training
Roles and Responsibilities of Salesman
After-Sale Services
Hard skills
Soft skills