RETAIL

CLASS - XI / Subject Code - 801
A retailer is one who stocks the manufactured goods and is involved in the act of selling to the final customer or consumer, at a margin of profit. Retailing is the last link that connects the individual consumer with the manufacturing and distribution chain.

OBJECTIVES OF THE COURSE:

In this course, the students will be introduced to the fundamental concepts of Retail Management and the career opportunities available in this field. This course provides an insight to the students regarding various issues associated with store operation, visual merchandising, merchandising, inventory management, retail sales etc.

CAREER OPPORTUNITIES:

Retail is the sector that provides huge career opportunities to all age groups of people irrespective of qualification, gender, race, and religion. Following career opportunities are available in this field. Students can make their careers in any field based on their interests and suitability.
Instructor in Retail
Taking a job in the retail sector doesn’t mean labelling yourself as a salesperson forever, in fact most of the skills you pick up in retail are highly transferable.

Course Units

Basics of Retailing
Sales Associate Services to Customers
Skills for Handling Retail Business
Duties and Responsibilities of a Sales Associate
Features and Conditions for Credit Sales
Credit Checks and Getting Authorisation
Processing Credit Requisitions
Techniques for Determining Credit Worthiness
Methods of Selling
Sales Promotional Activities
Responding to Questions and Comments
Techniques of Closing a Sale
Providing Product Information
Techniques to Encourage Customers to Buy Products
Provide Personalised Service
Post-sales Service Support
Health and Safety Requirements
Equipment and Materials
Dealing with Accidents and Emergencies
Reporting Accidents and Emergencies