TOURISM

Class XI / Subject Code - 806

In an increasingly globalised world with the changing paradigm of urbanized living the
demand for Tourism has increased manifold the world over. India has emerged as an
attractive tourism destination for all types of tourists around the year resulting in Travel &
Tourism taking its place among the key industries in the economy.

Course Objective

The course is a planned sequence of instructions that familiarizes students with the fundamental concepts of the tourism industry and aims at giving a comprehensive introduction of the tourism industry to encourage further study and stimulate interest in the subject area, employability and vocational competencies. The course aims at providing insight to the students regarding various aspects and sectors associated with the tourism industry.

Course Features

The tourism industry is a people-based industry and is commonly referred to as Service Industry. In tourism, industry service is far more important than the product. Travel and tourism is the largest earner of foreign exchange around the world and employs a large number of people directly or indirectly through the corresponding service industries Hoteliers, Transporters, Travel Agents, Tour Guide, and many more jointly play a very key role in making the final product and delivering it to the customers.
Instructor
This course will deepen the students understanding of tourism as an activity, how tourism the industry is organized and developed, and how tourism influences society locally, nationally and globally.

Course Content

The evolution of meaning and concepts of the travel business
Type and Organisational Structure of travel agencies and tour operation
Differences between travel agencies and tour operators
Market trends and tourism business scenario
Business Integration
Role, functions, and responsibilities of TA & TO
Ticketing- fare calculation
Documentation- packaging tour
Foreign exchange
Hotel, cruise, bus & rail reservations- car rentals
Travel documentation
Marketing & publicity
Market research
The importance of transportation
Tourism and transport
The modes of transport
Air transport
Rail transportation
Road transport – the national highways authority of India
Car rental system
Shipping transport
Itinerary features
Type of tour itinerary
Steps for preparing itinerary
Do’s and Don’ts of itinerary preparation
Itinerary
Planning for FIT & GIT
The Various elements of tour packages
Methods of developing innovation customized and tailor-made package
Enable to formulate and design competitive tour packages.
Promotion of tour packages through the tour brochures.
Role of programming in greater package appeal and more value.
Types of costs used in the package tour
The Various components of cost
Enable to prepare a cost sheet to work out costing systematically
Methods of Costing and tour pricing
Formulate pricing strategies for the greater sale of package tour
Understanding the factors influencing the tour costing
The Rules for Setting up TA & TO – approval procedures
Different government schemes and policies for TA business
Professional bodies and their activities.
Airlines’ Schedules & availability
Fares
Display complete hotel description & availability – decode & encode countries, cities & Airports, Aircraft, airlines.