MARKETING
CLASS - XI / Subject Code - 812
This is the basic course in Marketing where students will get the exposure to Marketing. The subject gives them a vast and wide insight into the traditional and contemporary aspects of Marketing.
OBJECTIVES OF THE COURSE:
To understand the classical marketing perspectives and contrasts these with
newer views from relational and service-based schools of marketing. To understand the dynamics of various environmental factors in marketing so
as that students can think about a feasible marketing plan (process)
This course will empower the students to gain insights into what marketing practitioners actually do and the decisions they have to make in day-to-day marketing. This course is an effort to teach marketing in a more creative and visual way with the coverage of advances in new technology and the social web and how to take advantage of these in a marketing context
Instructor
The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding contemporary marketing tactics and strategies.
- E-learning & Onsite classes
- A 'Workshop' class
- Industrial Visit
- Certificate of Completion
Course Units
Session 1: Introduction to Concept and Definition Of Marketing
Session 2: Scope and Importance of Marketing
Session 3: Journey of marketing through different Marketing Philosophies
Session 4: Difference between Marketing and Selling
Session 2: Scope and Importance of Marketing
Session 3: Journey of marketing through different Marketing Philosophies
Session 4: Difference between Marketing and Selling
Session 1: Meaning and Importance of Environment
Session 2: Macro Environment Factors
Session 3: Micro Environment Factors
Session 2: Macro Environment Factors
Session 3: Micro Environment Factors
Session 1: Segmentation, Meaning & Importance
Session 2: Segmentation: Bases, Types of Segmentation
Session 3: Meaning of Targeting and Types of Targeting
Session 4: Positioning: The Battle for the mind
Session 2: Segmentation: Bases, Types of Segmentation
Session 3: Meaning of Targeting and Types of Targeting
Session 4: Positioning: The Battle for the mind
Session 1: Concept, the importance of Marketing Mix
Session 2: Marketing mix components – Service Sector and Consumer Goods
Session 2: Marketing mix components – Service Sector and Consumer Goods
Session 1: Meaning and importance of consumer behavior
Session 2: Factors Affecting Consumer Buying Behavior
Session 3: Roles of Buying Behavior
Session 4: Stages of Buying Behavior
Session 5: The Consumer Decision Process
Session 2: Factors Affecting Consumer Buying Behavior
Session 3: Roles of Buying Behavior
Session 4: Stages of Buying Behavior
Session 5: The Consumer Decision Process