Marketing and Sales
Class IX | SUBJECT CODE (412)
Students should understand the meaning of the term Marketing. Simply stated the
meaning of the term Marketing is ―the performance of business activities that direct
the flow of goods from producers to consumers or users‘‘.
Course Objective
Marketing majorly focuses on achieving consumer satisfaction and maximizing profits. Customer Satisfaction: The primary motive of a company is to satisfy the needs of customers. Ensure Profitability: Every business is run for profit, and so goes for marketing.
Course Features
Increasing course bookings and promoting your training is vital in today’s competitive landscape. By investing in a feature-rich training management system, you can turn technology to your advantage with dedicated sales and marketing functionality.
Instructor
Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focus on moving the product from the market to the customer.
- E-learning & Onsite classes
- A 'Workshop' class
- Industrial Visit
- Certificate of Completion
Course Content
Definition of Marketing
Importance of marketing in Business
Sales as a Function
Importance of selling function
Importance of marketing in Business
Sales as a Function
Importance of selling function
Understand the concept of the market.
Competitions
Product Market
Service Market
Competitions
Product Market
Service Market
Describe the concept of Selling
Understand the importance of acquiring selling skills
Explain the various types of Selling
Identify the various types of Selling tasks
Appreciate the role and importance of Selling intermediaries
Understand the importance of acquiring selling skills
Explain the various types of Selling
Identify the various types of Selling tasks
Appreciate the role and importance of Selling intermediaries
Know the meaning of customer and the consumer
Distinguish between the customer and consumer and interrelationship.
List the types of customers and consumers and understand the key differences between these two.
Discuss the meaning and understand the importance of buyer‘s behavior
Understand consumers’ motivation to buy behavior.
Describe the various factors that influence buyers’ behavior.
Distinguish between the customer and consumer and interrelationship.
List the types of customers and consumers and understand the key differences between these two.
Discuss the meaning and understand the importance of buyer‘s behavior
Understand consumers’ motivation to buy behavior.
Describe the various factors that influence buyers’ behavior.
Sales Tasks
Money Collection and sales reporting
Role of Marketer
Role of Salesman
Money Collection and sales reporting
Role of Marketer
Role of Salesman