MARKETING

CLASS - XII / Subject Code - 812
This is the basic course in Marketing where students will get the exposure to Marketing. The subject gives them a vast and wide insight into the traditional and contemporary aspects of Marketing.
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OBJECTIVES OF THE COURSE:

To understand the classical marketing perspectives and contrasts these with newer views from relational and service-based schools of marketing. To understand the dynamics of various environmental factors in marketing so as that students can think about a feasible marketing plan (process)
This course will empower the students to gain insights into what marketing practitioners actually do and the decisions they have to make in day-to-day marketing. This course is an effort to teach marketing in a more creative and visual way with the coverage of advances in new technology and the social web and how to take advantage of these in a marketing context
Instructor
The input of basic fundamentals, coupled with the practical knowledge will be given to the students to help them in understanding contemporary marketing tactics and strategies.
  • E-learning & Onsite classes
  • A 'Workshop' class
  • Industrial Visit
  • Certificate of Completion

Course Units

Session 1: Meaning and Importance of Product
Session 2: Product Classification
Session 3: Product Life Cycle
Session 4: Packaging and Labelling
Session 1: Meaning and Importance of price
Session 2: Factors Affecting
Session 3: Types of Pricing
Session 1: Meaning and Importance of Place
Session 2: Types of Distribution
Session 3: Functions of Intermediaries
Session 1: Concept and importance of Promotion
Session 2: Elements of Promotional Mix
Session 3: Factors affecting the selection of Promotional Mix
Session 1: Services Marketing
Session 2: Online Marketing and Social Media Marketing