MASS MEDIA STUDIES

CLASS - XI / Subject Code - 835
The course is designed to provide fundamental information on the analysis of the film, TV, and print articles, understanding of the pipeline of multiple products of the media & Entertainment industry, the concept of the assembly line, animation, roles people play, skills & specializations, the creative process, aesthetics, design, framing, composition, writing, ideation, and finally technology usage in the media & entertainment industry.
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OBJECTIVES OF THE COURSE:

To understand creative and technical processes involved in newsprint, radio, television production, filmmaking, and the internet Introduction to the organization of media and entertainment industries – the financial and commercial aspects.
Mass Media has taken a quantum leap forward in terms of scale content and convergence. The media experience is an important part of globalization and civil society. The media has become an indispensable part of life at the national and local levels. It has become an important factor in shaping young minds
Instructor
This course aims at grooming the natural talent of students and exposing them to ever-changing skills needed in the media and entertainment industry with hands-on experience.
  • E-learning & Onsite classes
  • A 'Workshop' class
  • Industrial Visit
  • Certificate of Completion

Course Units

Chapter 1: Advertising Concept and Process
Chapter 2: Functions of Advertising
Chapter 3: Types of Advertising
Chapter 4: Forms of Advertising
Chapter- 1: Film
Chapter- 2: TV
Chapter- 3: PRINT
Chapter- 4: RADIO
Chapter- 5: INTERNET
Chapter-1: Convergence and the New Possibilities of Communication
Chapter- 1: FILM
Chapter- 2: TELEVISION
Chapter- 3: PRINT
Chapter- 4: RADIO
Chapter- 5: INTERNET