SALESMANSHIP

CLASS - XII / Subject Code - 831
The course is designed to facilitate learning the essentials of salesmanship. Design of the course shall aid in developing skills required in planning and executing sales process.

OBJECTIVES OF THE COURSE:

In this course, the students will be introduced to the fundamental concepts of Salesmanship and the career opportunities available in this field. This course provides an insight to the students regarding various issues associated with sales like creation and growth of demand, guiding buyers, and building up goodwill and reputation of sellers with the help of essential concepts of salesmanship.

FEATURES:

Salesmanship bridges the knowledge gap between the sellers and buyers and makes information available to the buyers and enhances their understanding about the products and market. It ensures the identification of prospective buyers, facilitates buying process and ensures repeat buying by maintaining good relations.
Instructor
Personal selling process along with fundamentals of sales management shall direct the learning process and will ensure efficient and effective understanding and performance in all spheres of selling.

Course Units

Session 1: An introduction to Sales Organization
Session 2: Functions and Factors affecting Sales Structure
Session 3: Classification of Sales Organization
Session 1: Introduction to Store based Selling
Session 2: Salesman as a Facilitator and careers in Store
Session 1: Components of Motivation
Session 2: Compensation Rewards
Session 3: Non-Compensation Rewards

Session 1: Components of Motivation
Session 2: Components Rewards
Session 3: Non-Compensation Rewards